Campaigns
Ilse casts women in their forties and fifties and asked for hair that looked owned, not done. A blunt bob dried smooth with a soft bend and tucked half into the collar so the knit does the styling. One brush, no product you could see.
- Client
- Ilse Knit
- Season
- AW25
- Photography
- Elin Stray
- Makeup
- Hanne Roux
- Usage
- Print, web and stores
2
Profile, the bend at the jaw / The nape, tucked 3
4
The silver close / The wide frame for the store windows 5
6
Seated, in the north light / Head back, the collar holding the shape 7
8
The crown, the parting soft / The landscape crop 9
10 One tuck adjusted with a comb